The Dealer 5 | April 10, 2015

2.

Automakers prod their retailers to get with social media. Frustrated dealers wonder if it’s worth it. Says a general manager: “I can think of one deal that originated on Facebook.” Both sides now.

ADVERTISEMENT

Is your dealership ready for Apple Pay? Your customers are.  Customers expect a more personalized retail experience including online and mobile payment options. At the same time, you worry about how to keep their credit card data secure. See how to meet both demands. Download the whitepaper.

3.

A while back, some people touted installing kiosks in showrooms. Boy, they said, would customers love those. Instead, shopper response was underwhelming. A dealership just put in a kiosk. This time it’s different: free hats and hoodies for using it.

ADVERTISEMENT 

F & I Resource Center sponsored by Ally Auto. Valuable content to help you boost profits in this all-important division of your business.

Visit the Resource Center.

4.

WardsAuto has interior motives. Why else would we comb through the insides of 42 vehicles? They’re in the field of this year’s Ward’s 10 Best Interiors competition.  

5.

A guy swipes a dealership's Indy pace car. But first he had to drive it down a set of stairs and through a plate-glass window. Someone wave the caution flag on this rude dude.