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The Dealer 5 | August 5, 2015
Dealer news and information from WardsAuto and around the web.
3 Min Read
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
1. | One-hour car deal? Get real. Conference panelists decry the idea of auto dealerships trying to get customers in and out that fast. |
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2. | The use of large interactive video screens, virtual-reality headsets and the like at dealerships won’t blow up the car-distribution system. But those things sure will change it. |
ADVERTISEMENT "i recently switched all 7 of my stores to Reynolds. Many people base their decision on price, but I did my own needs analysis focused on the product and the retail process and Reynolds and Reynolds blew the competition away.” -Joe Laham, President of Premier Companies | |
3. | Honda boldly has appointed a designer to head its Acura luxury brand in the U.S. It’s a shocker for two reasons. Here they are. |
4. | WardsAuto’s top-down view for the North American automotive industry over the next six years is optimistic, but hinges on an economic assumption. |
5. | Will styling take a backseat when self-driving cars arrive? Not likely, says an industry guy who, despite being a techie, predicts car buying will remain an emotional experience. |
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