The Dealer 5 | February 16, 2015
Dealer news and information from WardsAuto and around the web.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet.
So let's go:
1. | Here are important things to expect in automotive digital marketing in 2015. On the to-do list is making sense of all that consumer data. |
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2. | It’s Presidents Day, a brisk time for dealership sales. But there’s always the chance it could become a snow day, depending on store location and weather. |
ADVERTISEMENT The auto accessories industry is $40 billion and dealers represent less than 5%. The enigma of auto accessories has puzzled dealers. Some have cracked the code with AddOnAuto and are averaging an additional $475 a copy in accessories. | |
3. | General Motors gambled by reentering the midsize pickup truck segment. It’s paying off. GM expects to sell as many units as it can make. Chevy Colorado's average dealership-lot stay: 17 days. |
ADVERTISEMENT F & I Resource Center sponsored by Ally Auto. Valuable content to help you boost profits in this all-important division of your business. | |
4. | Las Vegas runs 24/7. But you can’t buy a car on Sunday there or elsewhere in Nevada. Dealers say hallellujah to that ban. |
5. | She tackled a guy who led police on a chase during which her car was damaged. When “mama bear” went to get a loaner, she got something else, thanks to another generous dealership. |
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