Subscribe to a WardsAuto newsletter today!
Get the latest automotive news delivered daily or weekly. With 6 newsletters to choose from, each curated by our Editors, you can decide what matters to you most.
The Dealer 5 | February 18, 2015
Dealer news and information from WardsAuto and around the web.
3 Min Read
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet.
So let's go:
1. | Most dealerships offer certified pre-owned vehicles, but how many stores market them? Not many. Here’s how to do it, and why you should. |
|---|---|
2. | “How many cars have we sold because of our Facebook page?” Many dealers ask that. They struggle to calculate social media’s return on investment. This may help. |
ADVERTISEMENT The auto accessories industry is $40 billion and dealers represent less than 5%. The enigma of auto accessories has puzzled dealers. Some have cracked the code with AddOnAuto and are averaging an additional $475 a copy in accessories. | |
3. | Chrysler believes in the minivan segment. It should. It invented it. But the industry sells only half the minivans it once did, and it’s down to four players. “Nobody else wants to play,” says an auto executive. |
ADVERTISEMENT F & I Resource Center sponsored by Ally Auto. Valuable content to help you boost profits in this all-important division of your business. | |
4. | People who live in affluent Greenwich, CT, apparently don’t like to rub shoulders with dealerships. They’re campaigning against “dealership sprawl.” |
5. | There’s a reason it looks like only white cars are on the lots of some Northeastern dealerships lately. Many staffers have added snow shoveling to their job duties. Hey, only 30 days until spring. |
Get the WardsAuto Dealer5 delivered to your inbox! Subscribe here free!
To see all the day's dealer news and information, go to WardsAuto.com/Dealers.
About the Author
You May Also Like