The Dealer 5 | February 25, 2015
Dealer news and information from WardsAuto and around the web.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
1. | Customers awaiting their turn in the F&I office needn’t stare at the wall. They could use that time more productively, and more profitably for the dealership. Here’s how. |
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2. | Most car consumers shop on the Internet. Beyond that, their online behavior represents the antithesis of herd mentality. What are they like when they enter the dealership? |
ADVERTISEMENT The auto accessories industry is $40 billion and dealers represent less than 5%. The enigma of auto accessories has puzzled dealers. Some have cracked the code with AddOnAuto and are averaging an additional $475 a copy in accessories. | |
3. | An oft-cited study lauds the supposed success of General Motors’ factory-direct car selling in Brazil. If it works there, it can work here, right? Trouble is, GM killed the flop of a program nine years ago. |
ADVERTISEMENT F & I Resource Center sponsored by Ally Auto. Valuable content to help you boost profits in this all-important division of your business. | |
4. | Most job interviewers go after high performers. Nothing wrong there. But an expert says to go deeper.Here are her four steps for hiring the right people. |
5. | Dealer tells customers about a vehicle safety problem. Automaker gets mad at dealer for speaking up. There oughta be a law, says Jack Fitzgerald, who’s lobbying for one. |
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