The Dealer 5 | July 20, 2015
Dealer news and information from WardsAuto and around the web.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
1. | Follow up “until they buy or die,” says determined dealer Courtney Cole who co-owns a store that began as an ancestor’s buggy-making shop. Plus: Cole’s sister offers some constructive criticism to GM. |
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2. | Vehicle sales could go well over the 17-million mark this year, but it may take incentives on cars to get there, says WardsAuto analyst Haig Stoddard. |
ADVERTISEMENT Three Strategies to Help You Turn Up the Heat on Sales This Summer New car sales are on pace to achieve 17,300,000 units in 2015. There are steps that your dealership can take to give it an edge over the other guys as you vie for shoppers’ attention. | |
3. | Noting the importance of reviews, a powerhouse dealer asks: “Who would buy from a 1-star dealer?” Anybody? Anybody? |
ADVERTISEMENT No More Turf Battles: Keeping Sales and F&I Teams Connected In a perfect world, dealership salespeople and F&I managers get along famously, working hand in hand to seal every deal. In the real world, conflicts can arise. The two departments can easily find themselves at cross-purposes. Join this free webinar to hear actionable solutions. View on demand now! | |
4. | A production-sales gap seems to exist for Ram pickup trucks with diesel engines. Maybe it’s just a diesel thing. Says a dealership sales manager: “Everyone wants the diesel, but not everyone wants to pay for the diesel.” |
5. | The California drought is affecting a lot of things. Among them are complimentary car washes for dealership service customers. |
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