The Dealer 5 | July 31, 2015
Dealer news and information from WardsAuto and around the web.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
1. | To maximize F&I profits, an expert advises dealers to focus on used-car buyers. Why? Because they’re better customers than their new-car counterparts, he says. Here's his take on that. |
|---|---|
2. | Sell no, we won’t go! Plug-in hybrid electric vehicles do poorly in the marketplace? One cited reason: dealership salespeople aren’t big on selling them. Oh, and consumers aren't too keen on them either. |
ADVERTISEMENT Three Strategies to Help You Turn Up the Heat on Sales This Summer New car sales are on pace to achieve 17,300,000 units in 2015. There are steps that your dealership can take to give it an edge over the other guys as you vie for shoppers’ attention. | |
3. | Nissan woos Hispanic consumers in a big way. But the automaker raps a dealer’s TV ad of a piñata in the image of immigrant critic El Donald Trump getting batted about. |
4. | It's true. Sonic Automotive dealership chain will stop using the word (or is it words?) “TruePrice” after online price provider TrueCar filed a copyright-infringement claim. That settles one TrueCar legal matter. More are pending. |
5. | We’re having flashbacks. Yes, it’s time for WardsAuto Flashback, a look back at our archives of industry events. Here’s one from 1940: the debut of bullet-proof car tires that could withstand .50 caliber rounds. Never really caught on. |
Get the WardsAuto Dealer 5 delivered to your inbox! Subscribe here free!
To see all the day's dealer news and information, go to WardsAuto.com/Dealers.
Read more about:
2015About the Author
You May Also Like
