The Dealer 5 | June 15, 2015
Dealer news and information from WardsAuto and around the web.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
1. | Why is Senator Elizabeth Warren saying all those things about dealers? F&I pro David Robertson has answers. |
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2. | The coming weeks for GM are akin to a Game 7 on the road. But there’s a sports saying in Detroit: “If it ain’t rough, it ain’t right." Here are the challenges. |
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3. | Missing in action for a while, the U.S. consumer is back in full force. Dealers are among retailers who are putting out the welcome mat. |
ADVERTISEMENT New Rule #03: Connect from the moment of interest.To influence your customers online, you need to engage them the second they start thinking about a purchase. With CDK Global’s Audience Management solution, you can. Anywhere. Anytime. Because it’s your business; rule it. | |
4. | A town looked like it was on thin ice in its efforts to get a minor-league hockey team. But a community-minded dealer has stepped in. He scores! |
5. | Dealership salespeople and F&I managers can clash, often hurting business, let alone feelings. Join our free upcoming webinar at which experts will offer actionable solutions for getting these two departments working together. Register here. |
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