The Dealer 5 | June 29, 2015

2.

A car salesman tells all – well, a lot, anyway. Auto retailing people know exactly what he is talking about (i.e. low-balling contentious customers).

ADVERTISEMENT

Learn How Buyer Detection Moves More Metal        Buyer detection tools collect and analyze automotive shopping activity to identify in-market buyers. Arm your sales team with the information they need to focus their sales efforts and close more deals. 

Learn more with our free whitepaper.

3.

Are we there yet? No, not when it comes to fully developing self-driving cars. Two of them nearly crashed into each other. Potential excuse: “It was the other car’s fault.” 

ADVERTISEMENT 

New Rule #03: Connect from the moment of interest. To influence your customers online, you need to engage them the second they start thinking about a purchase. With CDK Global’s Audience Management solution, you can. Anywhere. Anytime. Because it’s your business; rule it. 

4.

General Motors offers a peek at the redesigned ’16 Chevrolet Cruze, a small car that supposedly will run rings around its predecessor. Talk about Cruze control.

ADVERTISEMENT 

No More Turf Battles: Keeping Sales and F&I Teams Connected

In a perfect world, dealership salespeople and F&I managers get along famously, working hand in hand to seal every deal. In the real world, conflicts can arise. The two departments can easily find themselves at cross-purposes. Join this free webinar to hear actionable solutions. Webinar held Tuesday, June 30 at 2pm. Register now!

5.

We’re losing count. What’s with these out-of-control motorists crashing vehicles into dealerships and inventory? Then there’s the irate woman who did it on purpose. A judge told her not to return to the dealership. Really?