The Dealer 5 | June 3, 2015

Dealer news and information from WardsAuto and around the web.

Steve Finlay, Contributing Editor

June 3, 2015

3 Min Read
The Dealer 5 | June 3, 2015

Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:

1.

Employee turnover at dealerships is an industry-wide issue. Here are ways to hire the right people – and keep them.

2.

A new vehicle extended warranty program pushes ultimate coverage up to 12 years and 150,000 miles. A selling point to car buyers: Vehicles live longer these days, but that doesn’t mean they sidestep repairs.  

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Learn How Buyer Detection Moves More Metal     Dealers using buyer detection are seeing a 447% lift in sales conversion rates. Get in front of likely buyers before your competitors are even aware that they’re shopping. 

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3.

The average new-vehicle transaction price likely set a record last month. Premium cars and SUVs, take a bow for that. Meanwhile, the average deal-sweetening cost dropped a few bucks.

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New Rule #42: Close every customer. When your digital marketing actively finds and attracts your most profitable customers, there’s no reason why you shouldn’t close every one. CDK Global’s Audience Management solution helps you sell more of what you want, how you want. Because it’s your business; rule it.

4.

U.S. Senator Elizabeth Warren seems determined to fight a new foe: auto dealers. But no one appears ready to join her on the battlefield. 

5.

He may look like a teenager, but he’s really an FBI agent. And he swiped that dealership car because he’s working on a hot case. Sure, kid.

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To see all the day's dealer news and information, go to WardsAuto.com/Dealers.  

 

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2015

About the Author

Steve Finlay

Contributing Editor

Steve Finlay is a former longtime editor for WardsAuto. He writes about a range of topics including automotive dealers and issues that impact their business.

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