The Dealer 5 | March 11, 2015
Dealer news and information from WardsAuto and around the web.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
1. | An unconventional dealer does it his way. “When I got into this business, it seemed unnecessarily hard on employees and customers,” he says, explaining his unusual approach. |
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2. | An analysis of consumers’ dealer reviews turns up trends. For example: Happy customers are short and sweet in their write ups, while the ones from unhappy people are 142% longer. |
ADVERTISEMENT “ I recently switched all 7 of my stores to Reynolds . Many people base their decision on price, but I did my own needs analysis focused on the product and the retail process and Reynolds and Reynolds blew the competition away.” -Joe Laham, President of Premier Companies | |
3. | Competition among auto lenders is “fierce,” one of them says. Another disputes the ferocity of it, but acknowledges it’s not a laid-back business. |
ADVERTISEMENT F & I Resource Center sponsored by Ally Auto. Valuable content to help you boost profits in this all-important division of your business. | |
4. | It’s a horse race. Will Nissan overtake Honda in the U.S.? Nissan has made no secret of its sales ambition. Honda says it’s not getting lathered up about the rivalry. |
5. | Surprise, surprise. With support from an unlikely group, Georgia lawmakers do a flip on a stalled bill that would benefit Tesla. The bill once was seen as a long shot, especially with dealers originally opposing it. |
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