The Dealer 5 | November 11, 2015
Dealer news and information from WardsAuto and around the web.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
1. | Dealers rarely use geo-targeting and geo-fencing marketing. That may change soon. Here’s why. |
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2. | In the future, car owners may bear the burden and responsibility of auto cybersecurity. |
ADVERTISEMENT When it comes to paid search, perhaps there is no more critical metric than impression share, a term which should be committed to memory and is conveyed as a percentage figure. Do you understand your impression share? Read our blog post to learn more. | |
3. | Beware of confused dealership salespeople who can’t find the brake of a 650-hp Corvette. Yes, that is the sound of showroom glass shattering. |
4. | A wise business strategy: Daimler’s boss (who once reigned in bucolic Auburn Hills, MI, as head of Chrysler) says his company won’t use deceptive software like VW did. |
5. | Until recently, Silicon Valley largely ignored the auto industry. Not anymore. Look out for the brain-drain train. |
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