The Dealer 5 | November 13, 2014

Spoof my ride, please. That's what some automakers seem to say to celebrities whose car-ad parodies get way more views than the ads themselves. Would Lincoln pay for that? 

Mario Murgado came to the U.S. as a five-year-old Cuban refugee. Today, he's an influential dealer. It's an American dream. Read his success story.

A vexed Jim Ziegler says some online car-buying services woo dealers, then scorn them in ads. See his WardsAuto column. Bonus: a video of Jim. Wait, there's more: he sings!

A Michigan dealer researched the idea before opening a "cars-for-kids" store. It caters to young people (and their check-bearing folks). Here's hows it works.