The Dealer 5 | November 16, 2015

Dealer news and information from WardsAuto and around the web.

Steve Finlay, Contributing Editor

November 16, 2015

3 Min Read
The Dealer 5 | November 16, 2015

Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:

1.

Some people need help getting a car loan. And more dealers could try harder on behalf of borderline cases, says the head of an F&I training firm.

2.

Diesel engines may be goners in the U.S. (gee, thanks VW), but it’s a stretch to turn the scandal into the end of our love for cars. So says a Silicon Valley guy writing for WardsAuto. Here's his take.

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When it comes to paid search, perhaps there is no more critical metric than impression share, a term which should be committed to memory and is conveyed as a percentage figure. Do you understand your impression share?

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3.

Automakers ponied up more than $100 million on TV ads for a week. Nissan spent the most. Mazda takes the No.1 and 2 spots for most-engaging content.

4.

A Nashville dealership comes up with something new and different: a “vending machine” that dispenses cars. Exact change only?

5.

Rolls Royce is popular in certain U.S. cities. Hog Jaw, AR, isn’t one of them. Miami is No.2. The top spot?  Here’s an area-code hint: 90210.

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To see all the day's dealer news and information, go to WardsAuto.com/Dealers.  

 

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2015

About the Author

Steve Finlay

Contributing Editor

Steve Finlay is a former longtime editor for WardsAuto. He writes about a range of topics including automotive dealers and issues that impact their business.

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