The Dealer 5 | November 18, 2015
Dealer news and information from WardsAuto and around the web.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
1. | He was a Cuban immigrant kid who grew up to become a megadealer. In his own words Mario Murgado shares his business philosophy. |
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2. | Just because a car is named after a spot doesn’t mean it's popular there. For instance, it’s rare to find a Chevy Malibu in Malibu, CA. or a Hyundai Tucson in Tucson, AZ. Here’s the low down. |
ADVERTISEMENT When it comes to paid search, perhaps there is no more critical metric than impression share, a term which should be committed to memory and is conveyed as a percentage figure. Do you understand your impression share? Read our blog post to learn more. | |
3. | Talk about the production line. North American carmakers built more than 1.6 million units last month, the highest October volume in WardsAuto’s tracking history. |
4. | He’s the self-described Charlie Hustle of the car business. “Nobody outworks me,” says veteran megadealer Jack Fitzgerald. |
5. | TrueCar’s litigation woes are fading, and losing AutoNation didn’t hurt too much, according to an analysis of the vehicle-price provider's last-quarter performance. |
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