The Dealer 5 | November 4, 2015

Dealer news and information from WardsAuto and around the web.

Steve Finlay, Contributing Editor

November 4, 2015

3 Min Read
The Dealer 5 | November 4, 2015

Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:

1.

John Vecchioni, a.k.a. “the F&I professor,” questions the point of certain questions some dealership F&I managers ask car buyers.

2.

What’s a VW dealer to do? That came up (circa the 11:25 mark) in an “Autoline” TV show discussion that included NADA Chairman Bill Fox and WardsAuto’s Steve Finlay. Check it out.

ADVERTISEMENT

When it comes to paid search, perhaps there is no more critical metric than impression share, a term which should be committed to memory and is conveyed as a percentage figure. Do you understand your impression share?

Read our blog post to learn more.

3.

October auto sales were blue-moon extraordinary. It’s the first time since 2005 and only the third time ever that two consecutive monthly SAARs have topped 18 million. WardsAuto’s John Sousanis puts it in perspective.

4.

Ford is pricing ’em to sell with its “Friends and Neighbors” deep discounting. Some people are wondering why.

5.

The once arctic-cold midsize pickup market has heated up. Exhibit A: Toyota dealers are low on Tacoma truck inventory.

Get the WardsAuto Dealer 5 delivered to your inbox! Subscribe here free!

To see all the day's dealer news and information, go to WardsAuto.com/Dealers.  

 

Read more about:

2015

About the Author

Steve Finlay

Contributing Editor

Steve Finlay is a former longtime editor for WardsAuto. He writes about a range of topics including automotive dealers and issues that impact their business.

You May Also Like