The Dealer 5 | November 6, 2015

2.

Mazda is No.1 for four weeks in a row now. Not in car sales, but in the most-engaging ad category. Here's how it measures up. 

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When it comes to paid search, perhaps there is no more critical metric than impression share, a term which should be committed to memory and is conveyed as a percentage figure. Do you understand your impression share?

Read our blog post to learn more.

3.

Electric vehicles draw lots of attention. But they make up only 0.37% of the U.S. market, according to WardsAuto. Now, a study says what's missing are amped-up ads from automakers and dealers.

4.

Women buy lots of cars and influence most vehicle-purchase decisions. Yet some dealerships still ask the “how’s-he-like-his-car?” question. Here’s one bridled reaction to it.

5.

Outstanding auto loan balances are nearing $1 trillion. They reached their highest level in the third quarter, growing by more than 53% since 2010’s credit freeze out. Here’s Experian’s latest market report.