The Dealer 5 | October 12, 2015
Dealer news and information from WardsAuto and around the web.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
1. | They’re called dealership “prime-a-donnas” because they only want to deal with top-credit scorers. But they miss out on selling lots of cars to others, say subprime pros. |
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2. | NADA Chairman Bill Fox offers three anecdotes showing the wide-ranging effect of the mess VW stepped into. |
ADVERTISEMENT "I recently switched all 7 of my stores to Reynolds. Many people base their decision on price, but I did my own needs analysis focused on the product and the retail process and Reynolds and Reynolds blew the competition away.” -Joe Laham, President of Premier Companies | |
3. | We promise, no smart-aleck comments about the ’16 Smart Fortwo minicar. Well, not many, anyway. It’s no Mercedes (Mercedes has made sure of that), but it’s much better than the old one. Here’s why. |
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4. | Buyers go bland when picking car colors. That’s why white is No.1. Yet orange soon may find its place in the sun. |
ADVERTISEMENT Webinar: Need for Speed; Quick but Profitable Transactions. Learn about the latest techniques and technologies that save you and your customers time, personalize shopping experiences and make e-contracting easier and more accurate. Join the free Ally/WardsAuto webinar Wednesday, October 14 at 2 p.m. ET. Register now! | |
5. | When King Kindred started working at a dealership, the best-selling car (Chevy Bel Air) cost two grand and Elvis had his first hit. The King (Kindred, that is) still works at the same spot 60 years later. He just got a nice token of appreciation. |
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