The Dealer 5 | October 5, 2015
Dealer news and information from WardsAuto and around the web.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
1. | Many auto-industry folks scoff at the idea of a fast hour deal, but this dealer is shooting for a half-hour deal. Here’s how he’d do it. |
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2. | Some people think buying a car should resemble getting a shirt from Amazon. They ask: “Who needs a dealer?” Um, just about everyone, according to this report. |
ADVERTISEMENT "I recently switched all 7 of my stores to Reynolds. Many people base their decision on price, but I did my own needs analysis focused on the product and the retail process and Reynolds and Reynolds blew the competition away.” -Joe Laham, President of Premier Companies | |
3. | Customers face a rainbow of choices when picking a car color. A dealer explains the effect of different color selections and what he tells shoppers about it. |
ADVERTISEMENT MakeMyDeal is a deal-making platform that enables you to work deals, not leads by allowing you to start deal conversations with in-market car buyers visiting your website and online inventory listings. Click here to learn more. | |
4. | Has VW made “diesel” a dirty word in the U.S.? If so, Jaguar Land Rover didn’t get that memo. It sees no reason to change its U.S. plans to roll out all sorts of vehicles with diesel engines. |
ADVERTISEMENT Webinar: Need for Speed; Quick but Profitable Transactions. Learn about the latest techniques and technologies that save you and your customers time, personalize shopping experiences and make e-contracting easier and more accurate. Join the free Ally/WardsAuto webinar Wednesday, October 14 at 2 p.m. ET. Register now! | |
5. | Dealers are doing great, but the good times are stirring tension between U.S. automakers and their unionized workers. It could undercut the industry’s rebound. A catered hot-dog meal left one factory worker unimpressed. |
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