The Dealer 5 | September 16, 2015
Dealer news and information from WardsAuto and around the web.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
1. | Improved fuel economy is great, but the associated extra costs aren’t so hot, says NADA Chairman Bill Fox whose customers want “cheap” wheels. |
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2. | Customers are tricky. They’re often hard to please. They get irked. Other than that, they’re great. Here’s how digital marketers can better understand them. |
ADVERTISEMENT "I recently switched all 7 of my stores to Reynolds. Many people base their decision on price, but I did my own needs analysis focused on the product and the retail process and Reynolds and Reynolds blew the competition away.” -Joe Laham, President of Premier Companies | |
3. | The Ford Explorer sports a new top-trim level. Check out our story on it and at the same time take gander at the biggest fish in Canada. OK, it’s not a real. But this vehicle walk-around video is. |
4. | Last month, Scott Painter announced he’s stepping down as CEO of TrueCar. Now its president, John Krafcik, is leaving to take a go-go job at Google. |
5. | Stop the presses. The dealership tube man has escaped in a new Scion. It’s true – at least in an agency’s ad that goes for the gusto of weirdness. |
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