Import Dealer Assn. Teams with Internet Marketing Firm

The American International Automobile Dealers Assn. is partnering with Auto Dealer Traffic in an effort to provide dealer members with affordable, online search marketing services.

The goal is to increase brand recognition and attract more online auto buyers through Search Engine Marketing programs, such as pay-per-click, Search Engine Optimization (SEO) and local search.

“Auto Dealer Traffic offers a measurable return on a dealer's marketing investment,” says AIADA President Cody Lusk. “Especially today, when every dollar must be measured and accounted for, our dealers will be able to target in on the most important advertising outlet.”

Auto Dealer Traffic processes over 42 million pieces of search engine information each day.

That data helps the company to identify and monitor historical and market trends, click-cost patterns, and free and paid search patterns.

The company says its software can work with any existing web site platform at any size dealership, from single point stores to groups, auto malls and regional operations.

“We know this will be a mutually beneficial relationship, and we look forward to growing AIADA dealers' online marketing presence,” says Auto Dealer Traffic President and CEO Todd Swickard.