Electric Ave. to Showcase Technology at Detroit Auto Show

The North American International Auto Show in January will debut its Electric Avenue, a 37,000 sq.-ft. feature on the main floor of the show. The new showcase will spotlight electric vehicles and technology of both traditional auto makers and innovative entrepreneurs.

The new exhibit has already secured sponsorship from The Dow Chemical Co., which will showcase the importance of technological solutions, such as Dow's lightweighting and advanced battery technology and its role as a key enabler to changing the game on energy consumption and climate change.

The exhibit area will feature nearly 20 vehicles as well as symposiums and special events on the adjacent NAIAS stage.

“Electric Avenue is going to be a unique feature of the 2010 NAIAS that will enable us to educate a diverse audience about the long-term viability of the auto industry using a subject that is top of mind globally these days,” says show chairman Doug Fox, a local dealer.

“Each year our show strives to provide an innovative approach to providing excitement,” he says.

“As one of the primary stops on the global show circuit we are able to draw key media and help exhibitors tell the short- and long-term strategies to a passionate audience of consumers and industry leaders,” Fox says.

In addition to Electric Avenue, the Michigan Economic Development Corp.'s EcoXperience will also return to NAIAS, allowing visitors the opportunity to experience electric vehicles on a ¼- mile landscaped track in the lower level of Cobo Center.