Stellantis Ready to 'Fight' Chinese BEV Invasion of Europe

CEO says automaker group will take the battle to the invaders as it opens latest BEV production facility in Serbia.

Paul Myles, European Editor

July 23, 2024

1 Min Read
FIAT Grande Panda BEV
Fiat's new Grande Panda will be rolling off the Serbian assembly line.

Stellantis’ boss says the automaker group is ready to tackle the Chinese battery-electric-vehicle invasion of Europe head-on.

That’s the message from CEO Carlos Tavares addressing media at the presentation of Stellantis's new BEV production line at its Serbian plant, according to Reuters reports.

Serbia is pushing to become a key European supplier of more sustainable raw materials, batteries and electric vehicles, and is now delivering on its €190 million ($207 million) deal with Stellantis in 2022 for the production of an electric vehicle at its car manufacturing plant in Kragujevac.

Tavares tells those attending the event that inexpensive Chinese products will not have the BEV market to themselves. He adds: “We are going to be challenged, and I would say brutally challenged, by the Chinese offensive on the European market. At Stellantis we are ready for the fight.

“We are going to demonstrate to them that...we are hard-working, we are going to demonstrate to them that we have the right technology, we are going to demonstrate to them that we are a very fierce competitor.”

About the Author

Paul Myles

European Editor, Informa Group

Paul Myles is an award-winning journalist based in Europe covering all aspects of the automotive industry. He has a wealth of experience in the field working at specialist, national and international levels.

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