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Fiat 500L "Mirage" Commercial
April 17, 2014
Launched in February, the Fiat 500L marketing campaign features a television commercial with rapper Sean "P. Diddy" Combs. The spot quadrupled traffic to the brand's website and visits remain twice that of previous levels. (See related story: Fiat Near U.S. Storefront Goal; 500e Sales to Start in Oregon.)
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