Industry Voices | The 2025 F&I Outlook and Lessons of the Past 12 MonthsIndustry Voices | The 2025 F&I Outlook and Lessons of the Past 12 Months

As we reflect on the 2024 automotive landscape, it’s clear that dealerships faced a year of significant challenges and transformations, particularly in finance and insurance (F&I). The persistent affordability issue dominated discussions and forced dealers to adapt their approaches to meet evolving consumer needs in an increasingly complex market.

Affordability Defined 2024

The affordability issue that defined much of 2024 was a multifaceted challenge for dealers. With the average price of new vehicles hovering around $48,000 and interest rates for auto loans reaching their highest levels in decades, many potential buyers found themselves priced out of the market. The situation was further exacerbated by the limited supply of older, more affordable used vehicles, causing a significant mix of affordability issues that created a very challenging sales environment. 

In response to these challenges, forward-thinking dealers pivoted their selling approach, recognizing the need to position vehicle protection products not just as add-ons, but as essential components of vehicle ownership. Vehicle service contracts emerged as a focal point. Dealers began emphasizing how these plans can help consumers keep their vehicles in good operating condition while simultaneously providing a buffer against rising repair costs. This shift in messaging resonated with cost-conscious buyers who are increasingly aware of the long-term financial implications of vehicle ownership responsibilities.

Refreshing the F&I Portfolio

The year 2024 also saw a significant trend toward portfolio optimization. Dealers across the country looked hard at their product offerings, recognizing that a one-size-fits-all approach was no longer sufficient in a market characterized by diverse vehicle types and changing consumer preferences. This reassessment led to a more nuanced approach to F&I product selection, with dealers tailoring their offerings to align more closely with changing customer demands.

One key aspect of portfolio refreshments was recognizing that different vehicle types require varied F&I solutions. New vehicles, with their advanced technologies and longer warranties, require a different set of F&I products than used vehicles. Similarly, the continued popularity of hybrid and electric vehicles necessitates specialized vehicle protection products that address the unique maintenance and repair needs of advanced powertrains.

Dealers who successfully navigated these changes found that a well-curated F&I portfolio in conjunction with a forward-thinking product provider improves customer satisfaction and benefits their bottom line. By offering vehicle protection products that meet customer needs, dealers were able to increase F&I penetration rates and boost overall profitability, even in the face of challenging market conditions.

F&I Outlook for 2025

As we look ahead to 2025, dealers should brace themselves for another year of economic challenges, with affordability remaining a key concern. The persistent issues of high vehicle prices and elevated interest rates are likely to continue shaping consumer behavior and dealership strategies in the coming year.

However, significant opportunities for growth and innovation remain. Dealers who continue to refine their F&I strategies, focusing on relevant vehicle protection products and transparent communication are likely to find success even in a challenging market. The trend toward customized F&I solutions is expected to accelerate, with more dealers offering tailored packages that align with specific vehicle types and customer demographics.

Considering the anticipated changes in the political landscape, particularly with a new administration in the White House, dealers would be wise to review their wealth-building strategies and tax accounting structures with their product provider. The possibility of shifts in tax policies, tariffs or regulatory frameworks could have significant implications for dealership operations and profitability.

To prepare for potential changes, dealers should consider working closely with trusted program advisors, plan administrators and tax professionals to ensure they are positioned advantageously. This may involve reassessing reinsurance programs, exploring new profit participation structures or adjusting long-term investment strategies. By taking a proactive approach to financial planning, dealers can better insulate themselves from potential regulatory shifts while maximizing their profit potential.

As we move into 2025, the dealerships that are likely to thrive are those that remain agile and responsive to market changes. This means continuing to innovate in the F&I space, whether through the introduction of new products, the refinement of selling techniques or the adoption of cutting-edge technologies to enhance the F&I process.

While 2024 presented numerous challenges for auto dealers, particularly in terms of affordability and changing consumer preferences, it also offered valuable lessons and opportunities for growth. By repositioning F&I products as essential components of vehicle ownership, refreshing product portfolios to meet evolving demands, increasing product attachment rates and preparing for potential regulatory changes, dealers have laid the groundwork for success in the coming year.