Most-Seen Auto Ads Tout Incentives, Remote Buying

For a fifth consecutive week, Fiat Chrysler tops iSpot.tv’s ranking of the most-seen automotive commercials – the ads that have generated the highest number of impressions across national broadcast and cable TV airings.

In the first-place ad for the week of May 11, FCA says it’s “helping you drive forward” by offering zero-percent financing for 72 months with no monthly payments for 120 days on select ’20 models, plus the ability to shop and buy online.

This spot has the best iSpot Attention Score in the ranking (96.67) and received 47% fewer interruptions than the average auto ad.

Lincoln’s second-place ad declares that as drivers head back out on the road, it wants to make consumers’ lives “a bit more effortless” by offering virtual vehicle tours and remote purchasing.

Toyota owns the third and fourth spots on the ranking. Its third-place commercial says you can trust the company to be there for you, with service centers offering no-contact vehicle drop-off. Special deals are highlighted in the fourth-place ad, including interest-free financing and deferred payments up to 90 days.

Land Rover rounds out the ranking with a spot showing the versatility of the ’20 Range Rover Sport. The model tackles driving challenges including the Pikes Peak summit, the Empty Quarter on the Arabian Peninsula, the Inferno in Switzerland and China’s Dragon Challenge. Right now, customers can receive no-interest financing for up to 72 months, plus 90 days deferred payments.

1. Fiat Chrysler Automobiles: Drive Forward: Full Line

Impressions: 456,886,367

Attention Score: 96.67

Est. TV Spend: $6,410,067

2. Lincoln Motor Company: What We Do Best: Virtual Vehicle Touring

Impressions: 190,847,857

Attention Score: 96.47

Est. TV Spend: $3,079,363

3. Toyota: Today. Tomorrow. Toyota: Promise

Impressions: 150,454,959

Attention Score: 93.19

Est. TV Spend: $2,399,301

4. Toyota: Today. Tomorrow. Toyota: Trust

Impressions: 145,561,365

Attention Score: 90.24

Est. TV Spend: $2,486,667

5. Land Rover: Proven Performance

Impressions: 123,097,218

Attention Score: 94.26

Est. TV Spend: $1,049,750

Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.

TV Impressions - Total TV ad impressions delivered for the brand or spot.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Est. National TV Spend - Amount spent on TV airings for the brand’s spots.