August 2016 U.S. LV Sales Thread: Automakers hit 16.9 Million SAAR

(FINAL) U.S. automakers reach 16.91 million-unit monthly light-vehicle SAAR on 1.51 million deliveries.

Erin Sunde, Industry Analyst

September 1, 2016

3 Min Read
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AUGUST 2016 US LV SALES

FORECAST v REPORTED

UNITS

WardsAuto Forecast LV Sales

1.55 million

Current Projected July LV Sales

 1.51 million

WardsAuto Forecast LV SAAR   

    17.36 million

Current Projected July LV SAAR

   16.91 million


WardsAuto tracks light-vehicle (LV) deliveries throughout sales reporting day. Monthly year-over-year change represents the change in daily sales rate (DSR).  August had 26 selling days this year compared with 26 days in 2015, meaning DSR % change will equal straight volume %change for year-over-year comparisons this month.

Related Table 

U.S. Light Vehicle Sales Summary table

FINAL SUMMARY:

The light-vehicle market performed below expectations in August. US automakers' sales fell 3.4% from same-month year ago, as deliveries totaled less than 1.51 million units. This brought the first eight months of the 2016 to 11.6 million units, up  just 0.5% from like-2015. 

Six of the top seven auto groups posted year-over-year declines.

General Motors sold 255,210 cars and light trucks, down 5.2%.  Toyota, even with a 5.0% drop in sales, earned a 14.2% market share to surpass Ford and take the No. 2 spot. Ford, with 234,298 LVs sold, took a 8.8% dive, lowering share to 13.9%.

FCA was the only top automaker to beat prior-year, boosting sales 3.0% to take 13.0% of the market.

Next in line was Honda, accounting for 9.9% of the market, which posted a 3.8% decline in deliveries. Nissan was down 6.5% in volume, leading to a 8.3% stake.

The seasonally adjusted annual rate came to 16.91 million units, the third sub-17-million SAAR of this year. 

 

UPDATE 1:22 PM ET:

Hyundai came in flat with year-ago with 72,015 units. Sister-brand Kia took a steep fall of 7.9%, selling 54,248 vehicles in August.

Subaru and Audi were able join the minority of automakers that outperformed like-2015, gaining 14.7% and 2.5%, respectively.

UPDATE 12:50 PM ET:

Results are mixed for the German automakers. Daimler saw a 2.0% rise to 31,917 LVs. BMW and VW continued to undersell year-ago, down 7.2% and 9.1%, respectively.

UPDATE 11:38 AM ET:

Toyota's sales fell 5.0% from year-ago, on 213,125 deliveries. Year-to-date sales are tracking 2.9% behind same-period 2015.

Mazda posted 26,109 units for August, down 12.8%.

UPDATE 10:40 AM ET:

Honda fell short of expectations with a 3.8% decline over same-month year-ago. The automaker delivered 149,571 vehicles in August. Through the first eight months of the year, Honda sales volume is up 3.8%.

Nissan also came in below forecast levels, delivering 124,638 units, down 6.5%.  Year-to-date sales are up 5.4%.

UPDATE 9:53 AM ET:

The Detroit Three combined came in 4.2% below year ago.

General Motors came in 5.2% below last year with 256,429 LVs, meeting expectations. The 7-month total was 1,736,197 units, 4.2% less than same-period 2015.

Ford delivered 209,137 light vehicles in July, dropping 9.0% from year-ago. Ford's YTD sales are at 1,736,197 units, up 1.4%.

FCA sold 195,349 LVs in August, 3.0% more than in like-2015. The automaker's year-to-date total has been revised to fit their new tracking methodology. The 1,511,240 units is 4.3% above year-ago.

Read more about:

2016

About the Author

Erin Sunde

Industry Analyst, WardsAuto

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