Canada Medium-and Heavy-Duty Truck Sales Streak Ends in June
June Class 8 sales slid 8.4% to 2,631 units. Daimler’s share-leading Freightliner brand (+3.3%) and Western Star (+9.9%) were the only sellers to post a gain.
After nine consecutive months of increases, the Canadian medium- and heavy-duty truck sales streak ended in June as deliveries dipped 6.5% to 3,985 units compared with 4,092 from prior-year, WardsAuto data shows. Classes 4 and 7 were the only segments to report an increase for the month.
Sales in Class 8 slid 8.4% to 2,631 units. Daimler’s share-leading Freightliner (+3.3%) and Western Star (+9.9%) were the only brands to post a gain. Freightliner widened the gap as the top seller, increasing its stake to 28.1% as all other manufacturers lost ground. PACCAR’s Kenworth brand slumped 26.2% and Peterbilt was down 9.4%. Volvo also suffered a double-digit decline, dropping 20.7%, and Mack fell 10.2%.
Class 7 managed a modest 1.3% increase solely due to Kenworth and Peterbilt, up 20.0% and 36.7%, respectively. Segment leader International was down 0.7% while Freightliner plummeted 25.0%. Ford posted a 28.0% sales uptick but only managed to sell 4 units.
Class 6 also lost ground in June, down 8.7% as a 21.0% decline by segment leader International overshadowed Hino’s 39.4% rise.
Class 5 suffered the worst result among all classes as deliveries sank 9.4% to 682 units. An 8.9% increase reported by Ford was not enough to offset double-digit losses experienced by International (-54.7%) and FCA (-33.2%).
Class 4 enjoyed the best performance in June, up 44.0% on sales of 135 units. Isuzu’s domestic lineup more than doubled, up 116.0%, and share leader Ford saw a 79.7% sales hike.
Despite June’s weak performance, year-to-date Canada big-truck sales were running 8.3% ahead of like-2014, totaling 22,277 units.
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