Daewoo Bound for U.S. return

Daewoo vehicles are on their way back to the U.S. market. Realistically, I think it could still be this year, says D. Nick Reilly, president and chief executive officer, GM Daewoo Auto & Technology Ltd., of a reintroduction in the U.S. The decision comes shortly after the last Daewoo-badged vehicles finished selling here. Some of the vehicles will be returning but sporting General Motors Corp. badges.

February 1, 2003

1 Min Read
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Daewoo vehicles are on their way back to the U.S. market.

“Realistically, I think it could still be this year,” says D. Nick Reilly, president and chief executive officer, GM Daewoo Auto & Technology Ltd., of a reintroduction in the U.S.

The decision comes shortly after the last Daewoo-badged vehicles finished selling here.

Some of the vehicles will be returning but sporting General Motors Corp. badges.

Reilly won't say which GM brand will sell the vehicles or what distribution channels will be used.

But Suzuki Motor Corp. is expected to announce at this month's Chicago auto show that its dealers will sell two Suzuki-badged Daewoo cars.

Reilly expects volumes of at least 100,000 vehicles when all is up and running. After that, it depends on which products and what branding will be used.

Details are being hammered out, but the plans are not contingent upon pending litigation, Reilly says.

A couple of lawsuits against GM on behalf of former U.S. Daewoo dealers still are up in the air. “We don't think we have anything to answer for there because we don't have anything to do with it,” he says.

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