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Global Automotive M&A Ventures and Why Brands are Vital for Success
"Global Automotive M&A Ventures and Why Brands are Vital for Success". What is driving M&A deals; why is this important from a brand perspective; what is brand equity; and what are important financial elements to get right in an M&A deal? GlobalAutoIndustry.com's Ron Hesse talks with Chris Bowers, CEO and Agency Principal of London and Detroit-based CMB Automotive Marketing.
September 12, 2022
"Global Automotive M&A Ventures and Why Brands are Vital for Success". What is driving M&A deals; why is this important from a brand perspective; what is brand equity; and what are important financial elements to get right in an M&A deal? GlobalAutoIndustry.com's Ron Hesse talks with Chris Bowers, CEO and Agency Principal of London and Detroit-based CMB Automotive Marketing.
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