Megadealer Draws From His Days as Restaurateur
The 24-store Bergstrom Auto Group based in Neenah, WI, prides itself on being the largest privately owned collection of dealerships in a single state. Twenty-four seems a key number for owner John F. Bergstrom, because the group grew its total revenues 24% in 2010 to $576.5 million, with more sales coming from used than new units. Bergstrom, one of the first dealers to build a Hummer dealership in
June 1, 2011
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The 24-store Bergstrom Auto Group based in Neenah, WI, prides itself on being the largest privately owned collection of dealerships in a single state.
Twenty-four seems a key number for owner John F. Bergstrom, because the group grew its total revenues 24% in 2010 to $576.5 million, with more sales coming from used than new units.
Bergstrom, one of the first dealers to build a Hummer dealership in a Quonset hut design off General Motors blueprints, has used that facility as a used-car center since 2008, just before GM killed off the Hummer brand.
“We have always kept a strong used-car operation in our locations across Wisconsin,” Bergstrom reports. “Most of our used-vehicle sales are certified pre-owned, and we're very selective.”
His group has several individual stores on this year's Ward's Dealer 500.
His dealership group ranks No.39 on this year's Ward's Megadealer 100, with sales of 7,979 new units and 9,066 used.