Minority Assn. Partners with Autobytel

Internet lead provider and marketer Autobytel Inc. is partnering with the National Assn. of Minority Automobile Dealers in a wide-ranging alliance intended to help NAMAD members sell more cars using digital methods.

“The challenges of today's economy have hit many of our members the hardest and, as car sales begin their slow recovery, it is critically important for NAMAD members to have frontline access to innovative services that help them sell more cars, more cost-efficiently,” says NAMAD President Damon Lester.

The flagship program of the alliance is a customized consumer purchase request program that provides NAMAD members with the benefits of Autobytel's customer-generation services.

The program includes iControl by autobytelsm; Autobytel's pay-for-performance Used Car Program; lead treatments such as Rapid Response, Email Manager, and Custom Messaging, as well as Autobytel's in-dealership Internet Process training.

“Autobytel is honored to have been named the exclusive third-party lead provider for NAMAD and to have the opportunity to work with this progressive organization to help member dealers thrive in the digital economy,” says Autobytel President and CEO Jeff Coats.

In the works for the alliance is a series of membership surveys and studies “to provide insights into key consumer and dealership trends in NAMAD member communities,” he says.