Pay-Per-Lead Program Gets Started for Used-Car Stocks

AutoUSA, a firm that provides Internet sales leads to auto dealers, launches a used-car inventory pay-per-lead plan for dealerships.

With the new program, piloted by dealership chain AutoNation Inc., dealers post their used-vehicle inventory at top automotive sites. Those include AOL Autos, CarPerks.com, Overstock.com, AutoMedia.com, CarDomain.com and AutoUSA's used-car website, AutoUSAused.com.

“With the current economy, the simple fact is that more consumers are considering used vehicle purchases,” says AutoUSA President Phil DuPree. “We are committed to supporting our clients in every area that we can.

“Providing a pay-for-performance used-car inventory marketing program greatly enhances their chance to sell more used cars, and at a low cost per sale.”

Used-car inventory data will be pulled through the dealership's existing inventory polling partners, such as Dealer Specialties, DMI, HomeNet, etc., and can include new-vehicle inventory if the data is also available.

“Fifty percent of online used-car sales come from new-car leads,” says DuPree.

With the program's pay-for-lead pricing structure, dealers only pay for the leads they receive each month. Dealers can opt out of the program at any time with a 30-day notice.

The system eliminates duplicates, and filters out leads with missing or incorrect contact information such as phone and email addresses.