Poll Indicates Continued Oz Sales Momentum in 2013

After a record year for new-vehicle sales in Australia in 2012, there are indications the momentum likely will be maintained, with a survey showing an estimated 633,000 consumers intending to buy a new car over the next 12 months.

Pollster Roy Morgan Research says this data from November, the most recent figures available, marked the second consecutive month of increased car-buying plans.

The survey found that over the longer term, an estimated 2.16 million Australians intend to purchase a new car in the next four years, slightly down from recent months but almost 80,000 above the long-term average.

Norman Morris, industry communications director-Roy Morgan Research, says 2012 proved to be a strong sales year, and it will be interesting to see whether the industry can continue its growth into 2013 and beyond.

“Current indicators are that the positive trend will continue over the next 12 months, particularly if the Australian dollar remains strong, attractive finance deals continue and new models are released,” Morris says in a statement.

“Four-year new-car (-buying) intention remains healthy and above the average, yet recent declines suggest economic uncertainty may be dampening Australians’ willingness to commit to a major purchase in the long term.”