Repeat buyers spur other minivan sales
If Chili Palmer gets another Silhouette in the sequel to Get Shorty he'll be conforming to a trend that has benefitted Chrysler for awhile. Repeat buyers account for almost a third of Chrysler's minivan production, and word-of-mouth may be responsible for more than half their sales, says David Bostwick, Chrysler's director of corporate market research, He claims that about one-third of Chrysler's
December 1, 1995
![WardsAuto logo WardsAuto logo](https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/blt45f10b537a75bb26/65d72d47647c28040affd46b/Generic_image_WA.png?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
If Chili Palmer gets another Silhouette in the sequel to Get Shorty he'll be conforming to a trend that has benefitted Chrysler for awhile. Repeat buyers account for almost a third of Chrysler's minivan production, and word-of-mouth may be responsible for more than half their sales, says David Bostwick, Chrysler's director of corporate market research, He claims that about one-third of Chrysler's minivan owners stayed out of the market while waiting for the '96 models to arrive at dealers.
Read more about:
1995You May Also Like