Word on the Street

Great technology platform — robust, secure and never goes down. Dealers love the reporting capabilities. Many dealers claim it is the best on the market.

Now the bad news: Can be a tough company to work with. Makes integration with other vendors difficult, but showing signs of playing nicer.

Industry data show that AutoSoft has passed it for No. 3 position on the charts behind Reynolds and ADP.

Throw in some aggressive marketing, a softer attitude and watch this company regain market share.