Ford Focuses on Boatload of Features

How many small, affordable cars can parallel park themselves? Just one, the '12 Ford Focus. This alone should have fresh customers kicking tires in Ford showrooms. But the new compact also is available with a ton of other new features not normally seen in Ward's Upper Small segment, which includes the Honda Civic, Chevy Cruze and Hyundai Elantra. Besides Active Park Assist, which identifies a suitably

Gary Witzenburg, Correspondent

March 1, 2011

4 Min Read
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How many small, affordable cars can parallel park themselves? Just one, the '12 Ford Focus.

This alone should have fresh customers kicking tires in Ford showrooms. But the new compact also is available with a ton of other new features not normally seen in Ward's Upper Small segment, which includes the Honda Civic, Chevy Cruze and Hyundai Elantra.

Besides Active Park Assist, which identifies a suitably sized space, then steers the car into it while you manage throttle and brakes, the long list of available features include a rear-view camera; Wi-Fi access (when parked); and HD Radio with iTunes tagging.

Also standard is a torque-vectoring system for the front wheels that achieves the effect of a limited-slip differential. All-wheel drive is not available on the new Focus.

When accelerating through a tight corner, the system — working in tandem with electronic stability control — applies an imperceptible degree of braking to the inside front wheel, so more engine torque goes to the outside wheel, providing additional traction and better grip.

Sync voice control with traffic information and directions similar to General Motors Co.'s OnStar “Turn-by-Turn” also is available.

The exterior design of the Focus is striking and sportier looking than its compact rivals, even Hyundai Motor Co. Ltd.'s expressively styled new Elantra.

Both 5-door hatchback and 4-door sedan versions are crisply sculpted with powerful faces, a dramatic rising beltline and a broad-shouldered athletic stance.

The sedan's drag coefficient is a slick 0.295, which reduces wind noise and boosts highway fuel efficiency. Active grille shutters further reduce aerodynamic drag by blocking airflow through the cooling system when it's not needed.

Boldly sculpted shapes in the cockpit-style cabin complement the expressive exterior, and the fit and finish, materials and overall craftsmanship in the test cars driven are excellent.

In MyFordTouch-equipped models, what isn't controlled by a v-shaped button array on the center console is managed through LCD color screens and a pair of 5-way buttons on the 4-spoke steering wheel's horizontal spokes.

One LCD screen sits between the large speedometer and tachometer. The other is a touch screen situated high on the console.

Some critics have called MyFordTouch too distracting. Having spent a good amount of time in other Ford vehicles equipped with the user interface, we have mixed feelings about its operation.

It can be convenient and fairly intuitive, yet it is slow, has some quirks and requires a learning curve.

Luckily, MyFord & Sync (without the “Touch”) also is available in the Focus at a lower price. On the down side, Ford's Sync voice command — although better than most voice-activated systems — still requires exact words said in specific order.

Despite these quibbles, the Focus shines on the road. Its new 2.0L DOHC I-4 uses gasoline direct-injection and twin independent variable-cam timing (Ti-VCT) to spin out an eager 160 hp and 146 lb.-ft. (198 Nm) of torque — significantly better than the outgoing Focus.

It also compares favorably with the 138 hp and 148 lb.-ft. (201 Nm) in the '11 Cruze; 148 hp and 131 lb.-ft. (178 Nm) in the new Elantra and 140 hp and 128 lb.-ft. (174 Nm) in the Honda Civic.

Yet, Ford predicts the new engine will deliver “up to” 40 mpg (5.9 L/100 km) on the highway coupled with either the base 5-speed manual or Ford's new 6-speed dual dry-clutch PowerShift automatic.

A more powerful EcoBoost GDI turbo-charged I-4 and a 6-speed manual will follow in the ST model next year.

Thanks to strong midrange torque, the GDI 4-cyl. pulls strongly from any speed with either transmission. The PowerShift gearbox offers manual shift control in up-level models, which is great for rpm management in curves and passing slower traffic on twisty two-lanes.

Our test SEL model's cabin is surprisingly roomy and pleasingly quiet. Only at high rpm during wide-open throttle does the engine get a little raucous.

We also sample an SE with its slightly ratio-challenged 5-speed manual, and don't miss a sixth gear all that much.

Both the SEL and SE versions make good use of the new car's 30% stiffer body structure, electronic power-assisted steering and 16-in. tires and wheels.

Ultimately, there is much to like about this new Focus. It offers style, comfort, features and an excellent balance of performance, efficiency, ride and handling.

Our only reservation is the price for what still is considered an entry-level car. The base S sedan starts at $16,270, but add a grand for the SE trim and another $3,000 for the SEL. The top-line Titanium model stickers for $22,270. The 5-door hatchback tacks on another $795.

Clearly, Ford (like cross-town rival Chevy and others) is counting on American buyers to recognize greater small-car value and be willing to pay for it. That's probably a smart bet.

PROS/CONS

+

  • Exterior and interior design

  • Performance and fuel-economy

  • Ride/handling balance

-

  • Base 5-speed manual

  • MyFordTouch not for everyone

  • A little pricey

'12 Ford Focus

Vehicle type: Front-engine, front-wheel drive, 4-door sedan

Engine: 2.0L DOHC direct-injection 4-cyl. with aluminum block, head.

Power: (SAE net) 160 hp @ 6,500 rpm

Torque: 146 lb. ft. (198 Nm) @ 4,450 rpm

Compression ratio: 12.0:1

Transmission: 5-speed manual

Wheelbase: 104.3 ins. (265 cm)

Overall length: 178.5 (453 cm)

Curb weight: (preliminary) 2,918 lbs. (1324 kg)

Base price: $16,270

Fuel economy: (awaiting final EPA verification)

Competition: Chevy Cruze, Honda Civic, Hyundai Elantra

Read more about:

2011

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