Ford on Upswing Compared to 2008

Ford is on the upswing versus a year ago, according to a BIGresearch consumer survey. Of consumers who say they plan on buying a new vehicle in the next six months, Ford's Auto Buyer Index places it in the top five category. This is a marked improvement over a year ago when the auto maker was in the negative. The ABI is calculated by subtracting the average percentage of those planning to buy a new

September 1, 2009

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Ford is on the upswing versus a year ago, according to a BIGresearch consumer survey.

Of consumers who say they plan on buying a new vehicle in the next six months, Ford's Auto Buyer Index places it in the top five category. This is a marked improvement over a year ago when the auto maker was in the negative.

The ABI is calculated by subtracting the average percentage of those planning to buy a new vehicle in the next six months, considering a brand first choice or second choice from the current percentage of ownership of the same brand.

Top 5 Automakers Auto Buyer Index

July 09

July 08

Toyota

+1.87

+4.21

Audi

+1.81

-1.45

BMW

+1.66

+3.16

Ford

+1.55

-4.64

Hyundai

+1.26

-0.96

Read more about:

2009

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