Ford Readies for Cash-for-Clunkers Program
The program comes at an opportune time for the auto maker, which is in the midst of launching several key new products, including the ’10 Ford Taurus flagship sedan.
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Ford Motor Co. plans on being the de facto source of information for the “cash-for-clunkers” program by conducting ongoing training sessions with its U.S. dealers and preparing a marketing campaign focused on the government-backed initiative, the auto maker’s North American marketing chief says.