Ford’s ‛Champions’ Spot Captures Week’s Ad Crown

A Ford commercial for the ʼ17 Escape takes the No.1 position in the weekly Most Engaging Auto Ads ranking, powered for WardsAuto by iSpot.tv.

The Ford spot, dubbed “We Are All Champions,” applies a sports theme to everyday activities performed by people using their Escape CUVs.

Audi’s promotional tie-in ad for “Captain America: Civil War” moves into second place after leading the previous week, while Nissan secures the No.3 spot with its “Everyday Experts” ad that incorporates a cast of real-life safety-minded professionals, including a firefighter, police officer and E.M.T. who experience Nissan collision-avoidance technology firsthand.

Mazda slips to fourth place from third with “Carried Away,” a spot that’s had over 1,000 airings. And BMW rounds out the chart at No.5 with a new commercial featuring American model Gigi Hadid.

iSpot.tv tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing and Yahoo!.

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1. Ford TV Spot, 'We Are All Champions'

27.70% Digital Share of Voice, 2.0M Earned Online Views

2. Audi TV Spot, 'Captain America: Civil War - The Chase'

22.59% Digital Share of Voice, 610k Earned Online Views

3. Nissan Safety Today Event TV Spot, 'Everyday Experts'

7.26% Digital Share of Voice, 1.4k Earned Online Views

4. 2016 Mazda3 TV Spot, 'Carried Away'

5.18% Digital Share of Voice, 413k Earned Online Views

5. 2016 BMW M2 TV Spot, 'Eyes On Gigi Hadid'

2.88% Digital Share of Voice, 158k Earned Online Views