Ford Teams Up With Sony
Partnering with Sony will give Ford vehicles added cachet, the auto maker says, citing a Harris Interactive survey that ranks Sony as the top consumer brand in the U.S.
March 29, 2007
Special Coverage
New York Int’l Auto Show
Ford Motor Co. has entered into an agreement with Sony Electronics to offer Sony Corp.-brand audio systems in Ford and Mercury vehicles in North America starting next year.
The first vehicle to feature the Sony system will be revealed April 4 at the New York Auto Show.
Ford has had past collaborations with Sony, including a limited-edition Focus sedan offered in 2000. More recently, Ford offered a “Sound Designed by Sony” package in the Focus in North America.
In Europe, Sony audio systems are offered in the Ford Mondeo, Focus, C-Max, S-Max and Galaxy.
Partnering with Sony will give Ford vehicles added cachet, the auto maker says, citing a Harris Interactive survey that ranks Sony as the top consumer brand in the U.S.
About the Author
You May Also Like
