Scheele Promotes China

Ford Motor Co. President Nick Scheele urges suppliers to explore the possibility of investment in China.

The auto maker, despite being one of the weakest players in China's automotive game, plans further expansion, he says.

The country's reception of the Fiesta has motivated Ford to introduce a second and possibly even a third shift far ahead of schedule at its Chongqing plant.

Also, Ford prepares to introduce — ahead of schedule — a derivative of the Mondeo in China.

“China, by the end of the decade, is going to represent a very significant market. We are going to be there, and we are going to be significant there,” Scheele says.