GM Joint Venture’s Midsize Sedan Goes on Sale in China
The vehicle currently is targeted at consumers in China’s second- and third-tier cities ranked by population, with distribution gradually expanding to include first- and fourth-tier cities.
General Motors China’s SAIC-GM-Wuling (SGMW) joint venture has launched sales of its Baojun 630 midsize sedan in Chengdu province, as a demo fleet of the new vehicles reaches more than 120 newly opened dealerships.
The low-cost entry is offered in three trim levels with sticker prices between $9,764 (RMB 62,800) and $11,474 (RMB 73,800).
Baojun 630 midsize sedan.
Kevin Wale, president and managing director of the GM China Group says, “We are proud to be bringing our much-anticipated midsize sedan to the people of China, with the Baojun joining Buick, Chevrolet and Cadillac offerings.
“The launch tour gives those who are looking for high-quality, affordable personal transportation the opportunity to get to know and appreciate the Baojun 630.”
The vehicle currently is targeted at consumers in China’s second- and third-tier cities ranked by population, with distribution gradually expanding to include first- and fourth-tier cities.
The demonstration sales tour includes the cities of Zhengzhou, Nanning, Jinan, Changsha, Shijiazhuang, Nanjing and Harbin.
Developed at the GM and SAIC Pan-Asia Technical Automotive Center joint venture in Shanghai, the Baojun 630 is powered by GM’s high-performance 1.5L P-TEC engine and 5-speed transmission. The engine develops 81 hp at 5,800 rpm and maximum torque of 146 Nm at 4,200 rpm.
GM China says the vehicle’s fuel consumption is best in China's midsize sedan segment at 34 mpg (6.9L/100 km). It meets all of China's emission standards and the advanced Euro 4 standard.
The body contains 56% high-strength steel, and front surfaces are specially contoured to provide deflection in the event of colliding with a pedestrian. The interior has 22 storage compartments.
Baojun 630 interior view.
Production began in December 2010 at the JV’s plant in Liuzhou, which has been converted to GM’s Global Manufacturing System and quality standards.
The slogan in sales-launch advertising is "trusted companion." The nameplate, Baojun, means "treasured horse."
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