Honda Latest to See Hybrid Sales as Main Global Savior

Robust demand for hybrid models in U.S. and Japanese markets offset challenging trading for the automaker in China.

Paul Myles, European Editor

August 8, 2024

1 Min Read
Honda Prelude Hybrid
Honda's hybrid-powered models in U.S. and Japan fuel profits.

Hybrid vehicle sales are keeping Honda’s profits motoring as the automaker reports a 23% rise in the first financial quarter of 2024.

Booming hybrid sales, especially in Japan and the U.S., are joined in aiding Honda’s performance by a weak yen and higher product pricing, Reuters reports.

The automaker's results reflect a similar success reported by hybrid technology champion Toyota in its Q1 results.

Japan's second-biggest carmaker says quarterly operating profit amounted to 484.7 billion yen ($3.3 billion) in the April-June period, compared with an average estimate of 472.4 billion yen predicted by analysts.

Honda says its global vehicle sales grew 2% to 1.9 million over the first six months of the year, largely due to a 9% rise in sales in the U.S., its top market.

In contrast, it faced heavy headwinds in China where it saw sales slump 23% to 416,000 vehicles. It maintains its full-year operating profit forecast of 1.42 trillion yen, while slashing its sales outlook for China by 21% to 840,000 vehicles.

Here, Honda is suffering from heavy price cutting by domestic new entrants to the auto market and a faster-than-expected decline in the market for internal-combustion-engine vehicles, forcing it to consider closing one of its factories in China.

At the same time, it plans to begin production later this year at two new battery-electric-vehicle plants in the country run through two joint ventures with Chinese automakers. It is also teaming up with Nissan and Mitsubishi in sharing in-vehicle software and cooperating in BEV production.

About the Author

Paul Myles

European Editor, Informa Group

Paul Myles is an award-winning journalist based in Europe covering all aspects of the automotive industry. He has a wealth of experience in the field working at specialist, national and international levels.

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