Global Automotive M&A Ventures and Why Brands are Vital for Success

"Global Automotive M&A Ventures and Why Brands are Vital for Success". What is driving M&A deals; why is this important from a brand perspective; what is brand equity; and what are important financial elements to get right in an M&A deal? GlobalAutoIndustry.com's Ron Hesse talks with Chris Bowers, CEO and Agency Principal of London and Detroit-based CMB Automotive Marketing.