3rd Scion Slated for High Volume

Scion is making a splash with the debut of its first two models, the xA and xB, but officials say the new brand's third entry will emerge as the volume leader.

The third model's debut, in June 2004, coincides with the completion of the first two Scion models' national rollout. For the '05 model year, all three vehicles will be available nationwide, and Scion expects a combined volume of 100,000 units.

The still-unnamed third model, which will bow in January 2004 at either the Los Angeles or Detroit auto show, will be a “stylish, sleek and sporty” coupe that will compete against the Civic coupe.

Despite recent reports that it will be based on an existing vehicle, Scion officials insist the third model is being executed specifically for Scion and will be all new.

Officials are keeping quiet about the new entry, except to say that it will sport the same roof innovations as seen on Toyota's Concept Coupe Crossover (CCX), shown at this year's Detroit show. It also will have a different engine than the economical 1.5L 4-cyl. that powers the other Scion models.

A Scion official says the third model will have its own unique accessories as they are a “serious profit opportunity” for both Toyota and its dealers and one of the most critical features to Scion's success.