Chinese Customers Give High Marks to Auto Makers
The industry’s score of 80 out of 100 is its highest since 2002, when the China Automobile Customer Satisfaction Index was launched.
Chinese vehicle buyers’ satisfaction with major auto makers is at its highest point in the past 10 years.
The China Association for Quality says the auto industry achieved a score of 80 out of 100, the highest mark since 2002, when the China Automobile Customer Satisfaction Index was launched.
The government’s Xinhua news agency reports the customer complaint rate stood at 15.6%, down 1.6 percentage points from a year ago.
The association’s Users Affairs Department collates data from customer interviews conducted over a 5-month period to produce the index covering 125 brands built by more than 36 auto makers.
Department director Fan Tianshun says high fuel consumption and air-conditioner problems annoyed consumers the most.
Fan says the industry's performance this year has been most impressive in terms of product quality, as well as sales and aftersales service.
Joint-venture auto makers, including Shanghai General Motors, Shanghai Volkswagen and Beijing Benz, led the index, although Fan says domestic brands such as Chery, Geely and BYD have improved their designs rapidly.
Despite this, Fan says there is still a gap between domestic brands and JVs regarding brand image and perceived quality.
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