Dodge Launching Viper Customization Program

AUBURN HILLS, MI – Dodge unveils its “1-of-1” customization program for the Viper sports car that promises buyers a one-off vehicle based on their preferences, including color and wheel choices, interior trim, aero packages and a host of stand-alone options.

The automaker says the each new hand-built ’15 Dodge Viper GTC model can be customer-tailored online with more than 25 million unique build combinations, and once that configuration is built, it cannot be ordered by another customer until the next model year.

“Because every Viper is hand crafted with such an extreme level of detail, we have the unique opportunity to make each one even more special by giving buyers the opportunity to customize each vehicle to their exact specifications,” says Tim Kuniskis, president and CEO-Dodge and SRT, FCA North America.

Customers will be able to choose between 8,000 exterior color options, 24,000 custom stripe colors, 10 wheel options, 16 interior trims and six aero packages.

Dodge will let buyers confirm their color selection by providing a complimentary miniature, roughed-out car body painted in the customer’s choice. 

The customization program is available exclusively for customer orders, not for dealer stock. Customers can design their vehicle through the Viper customizer at www.driveSRT.com.

Once their vehicle is ordered, buyers will be able to track their Viper as it is built at the automaker’s Conner Avenue assembly plant in Detroit via the website and a new concierge service that will be available to answer questions and provide insights, stories, news and images.

The Viper Owners’ Portal allows customers to follow the build process of their car, getting regular updates on its progress. For example, a customer would be notified once his car’s handcrafted carbon-fiber body panels were completed or the 8.4L V-10 engine was assembled.

Once the vehicle is built, owners can decide how they want their vehicle delivered. Options include rapid transport to the dealer, can pick their car up directly at the Conner Avenue facility, where buyers can take a plant tour.

Production of the ’15 Dodge Viper is scheduled to begin in the second quarter. The starting price of the GTC model available for online customization is $94,995.

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