Ford Tops Most-Seen Auto Ads Chart

With more than 339 million TV ad impressions, Ford tops the list of the most-seen auto ads with a sales promotion highlighting the Pro-Trailer Backup Assist feature on select truck models. During Ford’s Summer Sales Event, customers can get 0% financing for 60 months on F-150s.

Each week, WardsAuto teams up with iSpot.tv to rank the most-viewed automotive commercials – the ads that have racked up the highest number of impressions across national broadcast and cable TV airings.

During the week of Aug. 6-12, Chevrolet earned second place with a spot that’s been on and off the chart for weeks. In it, a Chevy owner talks about the importance of dependability when it comes to her vehicle, while the spokesman says the brand has received J.D. Power dependability awards for its cars, trucks and SUVs three years in a row.

GMC snags third place with a commercial focused on its Denali models. During the Denali Invitation Event, buyers can get up to 14% off MSRP on select models when financing through GMC Financial.

For the second week in a row, Toyota comes in at No.4 with a spot promoting its National Clearance Event, during which customers can lease the ’18 Tacoma for $299/month and 36 months, or $2,000 cash back on the purchase of an ’18 Tundra.

Yet another sales promo rounds out the chart. An Audi ad encourages viewers to move forward, because “progress is in the pursuit.” Right now, the company is picking up the tab for the first month of lease payments on select ’18 models.

iSpot.tv is a real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. 

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1. Ford: Summer Sales Event: Favorite Boat

Impressions: 339,215,468

Attention Score: 77.49

Attention Index: 51

Est. TV Spend: $3,857,757

2. Chevrolet: That's My Chevy

Impressions: 316,512,722

Attention Score: 80.33

Attention Index: 58

Est. TV Spend: $4,439,193

3. GMC: Denali Invitation: A Badge of Honor

Impressions: 246,477,751

Attention Score: 93.60

Attention Index: 144

Est. TV Spend: $2,633,080

4. Toyota: National Clearance Event: Gone in Seconds

Impressions: 233,943,804

Attention Score: 88.39

Attention Index: 99

Est. TV Spend: $2,103,900

5. Audi: Summer of Audi Sales Event: Promote Yourself

Impressions: 214,914,050

Attention Score: 89.77

Attention Index: 111

Est. TV Spend: $2,351,590

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.