GEMA Chief Coventry Adds GEM DutiesGEMA Chief Coventry Adds GEM Duties

Chrysler LLC names Bruce Coventry to lead Global Electric Motor Cars LLC, succeeding CEO Larry Oswald who is retiring.

Coventry had been vice president-Global Engine Mfg. Alliance and continues his role with the joint venture as non-executive chairman. GEMA is a partnership of Chrysler, Hyundai Motor Co. Ltd. and Mitsubishi Motors Corp.

Bruce Baumbach continues to manage GEMA’s day-to-day operations, Chrysler confirms.

Based in North Dakota, GEM produces low-speed neighborhood electric vehicles. Since its launch 10 years ago, it has put more than 38,000 NEVs on the road worldwide.